Namma Fashion. Menswear.

Chennaigaga takes celebrating Chennai and Thamizh as well as Thamizh makkal very seriously. Apart from our wonderful heritage and happy customs, we have some dear old and very beautiful landmarks to celebrate. We also have many outstanding achievers who are Chennaiites and Tamils, who deserve to find a way on to our souvenirs.

While we are on that road, we also love the common men and women like you and me whose home is Tamilnadu. There are aspects about them that are worth highlighting in our designs, to showcase their swag. One such is the attire for men. We have two such clothing items to discuss here – the Veshti, which is a long, white wrap-around worn with suitable shirts or kurtas, and the other is the Lungi (made over-the-top famous by the ‘Lungi Dance’ song), which is a checked cloth often based in blue, worn as nightwear or very casual wear and matched with a shirt or tshirt. The Lungi is not as much a wraparound as it is a step-into vast skirt which men knot up at the waist in a simple, yet brilliantly functional move.

In both cases as with saris, one size fits all! Beauty, eh?

Most men wouldn’t be caught wearing lungis outside their homes, whereas the veshti is actually a traditional, formal attire fit for all serious events.

With a tongue-in-cheek nod at the haute couture or ‘high fashion’ that’s always in the news everywhere, we brought out our own version of hot fashion on this t-shirt. Hope it helps you to go more gaga!

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